Operator-minded creatives
We plan content the way a hotel plans a season — around occupancy, seasonality and what actually drives a booking, not just what looks good on a feed.
A hospitality content studio
Content forhospitality.
Social media, photography and film for hotels, restaurants and hospitality brands.
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Melbourne · Australia-wideSelected work
About BEAMS
A studio for
hospitality.
BEAMS is a content and social media studio that specialises in hospitality. We help hotels, restaurants and hospitality brands show their personality, connect with guests, and turn attention into bookings.
The guest experience starts before a booking. Our content follows the rhythm of occupancy, covers and the seasons, so guests can picture their stay or visit.
A property’s character is in its rooms, tables and everyday details. We give those details a consistent place in its social presence.
- 01
Discovery
We start with business objectives, current activity, brand positioning and the guests you want to reach.
- 02
Tailored strategy
We recommend what the brand needs for the next season, campaign or trading period, rather than fitting it into a fixed package.
- 03
In-house delivery
Our team takes the agreed plan through shoots, publishing and community replies.
What we do
Services
- 01
Content strategy & creation
A calendar built around occupancy, seasons and the brand's own story.
- 02
Social media management
Posting, captions and community replies, written and managed in the brand's voice.
- 03
Photography & videography
Recurring shoots that build a useful content library over time.
- 04
Reels & short-form content
Native formats made quickly for the way people watch.
- 05
Influencer & creator partnerships
A vetted creator network, selected for the audience, property and brief.
- 06
Reporting & insights
A plain monthly summary of engagement, enquiries and progress against the agreed goals.
Why BEAMS
Everything Built In-House
Filming, editing, strategy and reporting all happen under one roof — not farmed out across subcontractors like a typical generalist agency.
Vast Creator Network
Years in the game means a vetted creator network on call whenever a project needs specialist hands.
Food & beverage · Architecture
Selected work
Food, beverage and architecture work reflects the same care for place, atmosphere and reputation that informs our hospitality content.
Explore the work
Photography & film
All films
Get in touch
Start a
conversation.
If you run a hospitality brand and your content isn't converting attention into bookings there's usually a reason. Talk to us — we'll show you what's missing and map out a plan built around your brand.
Start a conversation